Jeanine Campbell
About Jeanine Campbell
Jeanine Campbell is the Director of Media Strategy at Known, where she has led media strategies across various industry verticals. With a background in communication strategy and extensive experience in media planning and account management, she specializes in enhancing brand awareness and optimizing campaign performance.
Current Role at Known
Jeanine Campbell serves as the Director of Media Strategy at Known, a position she has held since 2024. In this role, she is responsible for leading the overall media strategy, focusing on amplifying brand awareness and ensuring a positive return on investment. Her expertise encompasses various industry verticals, allowing her to tailor strategies that align with customer goals.
Previous Experience in Media Strategy
Prior to her current role, Jeanine Campbell worked at Known as the Associate Director of Media Strategy from 2021 to 2023. Her experience also includes significant positions at GroupM, where she served as Media Planning Supervisor and later as Associate Media Director, and at Publicis Health Media as Media Director. These roles contributed to her extensive knowledge in media planning and campaign optimization.
Background in Communication and Media
Jeanine Campbell possesses a Bachelor of Arts degree in Journalism and Mass Communication from the University of Iowa. Her academic background laid the foundation for her career in media strategy, where she has developed strong skills in communication strategy, content development, and account management.
Expertise in Digital Marketing
Jeanine Campbell has extensive expertise in digital marketing, particularly in aligning media budgets with customer goals. She has worked with various digital marketing platforms, including Facebook, LinkedIn, and Google AdWords. Her proficiency extends to traditional media, organic social, blogging, web analytics, KPI monitoring, search engine marketing, and social media advertising.
Career Timeline and Key Positions
Jeanine Campbell's career includes diverse roles across multiple organizations. She worked at AUDIENCEX as Client Partner and Director of Client Services in 2021. Prior to that, she held the position of Director of Account Management at Quantcast from 2017 to 2019. Her earlier experience includes significant tenures at OMD USA and GroupM, where she developed her skills in media strategy and planning.