Kashfin H.
About Kashfin H.
Kashfin H. is a Paid Search Lead with extensive experience in digital marketing, having managed multi-million dollar portfolios for major brands like Pfizer. He has held various positions in notable companies, including Dentsu Aegis Network, Jellyfish, and Google, and specializes in advanced automated bidding strategies using generative AI.
Current Role at Known
Kashfin H. serves as the Paid Search Lead at Known, a position he has held since 2023. In this role, he focuses on optimizing paid search campaigns and implementing advanced automated bidding strategies. His expertise in generative AI enhances campaign performance, contributing to the company's digital marketing objectives.
Previous Experience in Paid Search
Prior to his current role, Kashfin H. worked at Jellyfish as the Director of Paid Search from 2022 to 2023. He has also held significant positions at Dentsu Aegis Network as a Supervisor for Pfizer, overseeing a $10 million portfolio, and at Kenshoo as a Client Manager. His experience includes managing Fortune 500 accounts and collaborating with engineers and data scientists to understand bidding algorithms.
Educational Background
Kashfin H. studied at Stony Brook University, where he earned a Bachelor of Arts (B.A.) in Psychology. His educational background provides a foundation for his analytical skills and understanding of consumer behavior, which are essential in digital marketing.
Career Development in Digital Marketing
Kashfin H. has developed a diverse career in digital marketing, beginning as a Marketing Intern at NBTY Europe in 2014. He has since held various roles, including Digital Marketing Coordinator at The New York Times and Marketing Manager at E*TRADE. His career reflects a progression through key positions that have built his expertise in search marketing and brand management.
Interests and Personal Pursuits
Kashfin H. is passionate about sustainability, wildlife, and marine conservation. He is currently working towards obtaining PADI dive certification, reflecting his commitment to environmental issues and personal development outside of his professional endeavors.