Kern Schireson
About Kern Schireson
Kern Schireson serves as the Chairman and CEO of Known, a position he has held since 2020. He previously held various executive roles at Viacom and Schireson, contributing significantly to data strategy and consumer intelligence.
Current Role at Known
Kern Schireson serves as the Chairman and CEO of Known, a position he has held since 2020. In this role, he oversees the company's strategic direction and operations, leveraging his extensive experience in data and consumer intelligence. Known focuses on integrating data-driven insights with creative marketing strategies, aligning with Schireson's background in data strategy.
Previous Experience at Viacom
Before joining Known, Kern Schireson worked at Viacom from 2014 to 2020. He held two key positions: Executive Vice President, Data Strategy & Consumer Intelligence from 2014 to 2017, and Executive Vice President & Chief Data Officer from 2017 to 2020. His work at Viacom involved leading initiatives that utilized data to enhance consumer engagement and drive business growth.
Leadership at Schireson
Kern Schireson was the CEO of Schireson from 2003 to 2014, where he led the company for 11 years. Following his role as CEO, he served as Chairman from 2014 to 2020 for an additional six years. His leadership at Schireson focused on providing data-driven insights and strategies to clients across various industries.
Educational Background
Kern Schireson studied at the University of California, Los Angeles (UCLA), where he earned a Bachelor of Arts degree in Philosophy from 1991 to 1995. His educational background has contributed to his analytical thinking and strategic approach in his professional career.
Industry Engagement and Discussions
Kern Schireson actively participates in industry discussions and panels. He joined a panel on 'Science + Creativity in Marketing' alongside executives from MGM and Sony. He also participated in a session titled 'How Iconic Brands Use Technology & Creativity to Drive Growth in Uncertain Times,' sharing insights with other industry leaders. Additionally, he was featured in a podcast episode titled 'Social Distancing With Friends.'