Madeleine Oldfield
About Madeleine Oldfield
Madeleine Oldfield is a Brand Strategy Manager with a strong background in theater and language, which informs her approach to consumer empathy and storytelling. She has held various strategic roles, including positions at Madwell and Lincoln Center for the Performing Arts, and currently works at Known, where she combines her passion for the arts with brand development.
Current Role at Known
Madeleine Oldfield serves as a Brand Strategy Manager at Known, a position she has held since 2021. In this role, she leverages her expertise in brand strategy to develop and implement effective marketing initiatives. Her focus is on creating compelling brand narratives that resonate with consumers, drawing from her diverse background in the arts and language.
Previous Experience at Madwell
Oldfield worked at Madwell from 2017 to 2021, initially as a Strategist for two years and later as a Senior Strategist for one year. During her tenure, she contributed to various branding projects, utilizing her skills in collaboration and storytelling to enhance brand strategies. Her experience at Madwell solidified her understanding of consumer engagement and brand development.
Background in Performing Arts
Before her roles in brand strategy, Oldfield was involved in the performing arts. She worked as a Coordinator for the Lincoln Center Global Exchange from 2015 to 2017 and as a House Manager at New York Theatre Workshop from 2016 to 2017. These positions allowed her to develop strong organizational and communication skills, which she now applies in her branding work.
Education and Expertise
Oldfield holds a Bachelor of Arts (B.A.) in Drama and Italian from Vassar College. She furthered her education at the Università di Bologna, where she studied Italian Language & Culture. Additionally, she completed a course in User Experience Design (UX/UI) at General Assembly. This academic background enhances her ability to connect with consumers and craft effective brand strategies.
Integration of Arts and Brand Strategy
Oldfield combines her passion for the arts with her professional work in brand strategy. Her strong background in theater and language informs her approach to consumer empathy and presentation skills. She integrates her personal values and worldview into her projects, fostering meaningful client partnerships and enhancing the storytelling aspect of brand development.