Nathan Hugenberger
About Nathan Hugenberger
Nathan Hugenberger serves as the CTO and EVP of Science at Known, where he leads a team of data scientists and engineers to enhance data-driven strategies for clients. He holds a PhD from MIT and has extensive experience in technology and data science, having previously worked at Microsoft, Schireson Associates, and Cambridge Computer Services.
Current Role at Known
Nathan Hugenberger serves as the Chief Technology Officer and Executive Vice President of Science at Known since 2020. In this role, he leads a team of PhD Data Scientists and Data Engineers, focusing on delivering measurable results for clients. He oversees the integration of data science with media buying, optimizing media planning and execution. Hugenberger is responsible for developing actionable data strategies and predictive models tailored for brands and publishers. He also plays a key role in building and managing custom software solutions and data platforms as part of Known's services.
Previous Experience at Schireson Associates
Before joining Known, Nathan Hugenberger worked at Schireson Associates from 2008 to 2020 as Managing Partner and Chief Technology Officer. During his 12 years there, he contributed to the development of data science capabilities that have been integrated into Known. His leadership helped shape the company's approach to data-driven decision-making and media optimization.
Career at Microsoft and Cambridge Computer Services
Nathan Hugenberger's career includes significant roles at Microsoft and Cambridge Computer Services. He was a Group Product Manager at Microsoft from 2004 to 2008, where he managed product development initiatives. Prior to that, he served as Vice President at Cambridge Computer Services from 1996 to 2002, contributing to the company's operations in Boston, Massachusetts.
Educational Background
Nathan Hugenberger holds a PhD from the Massachusetts Institute of Technology (MIT). He also earned an MBA from The Wharton School, where he studied Marketing and Operations from 2002 to 2004. Earlier, he completed a Bachelor of Arts in Physics at Dartmouth College from 1992 to 1996.
Speaking Engagements and Expertise
Hugenberger has shared his expertise in media optimization at industry events, including speaking at the Digiday Media Buying Summit. He participated in a session titled 'Striking the Balance: Driving Timely Performance and Building Timeless Brand.' Additionally, he has been featured in a podcast discussing the balance between art and science in media strategy.