Roberto Lartigue
About Roberto Lartigue
Roberto Lartigue serves as the Partner and Executive Vice President of Strategy at Known, where he has worked for 20 years. He specializes in guiding data-driven companies to understand their audiences and communicate their unique market value.
Work at Known
Roberto Lartigue has served as Partner and Executive Vice President of Strategy at Known since 2004. In this role, he leads the Strategy team, focusing on assisting data-savvy companies in understanding their key constituencies. He helps these companies articulate their unique value propositions in the marketplace. Under his leadership, Known has established a reputation for delivering advanced, end-to-end marketing solutions, leveraging his extensive experience in market research and data science.
Education and Expertise
Roberto Lartigue studied at The London School of Economics and Political Science (LSE), where he focused on International Economics and earned a General Certificate. He also attended Georgetown University, achieving a Bachelor of Science in Foreign Service (BSFS) with a concentration in International Relations. His educational background supports his expertise in strategy development and market analysis, which he applies in his current role.
Professional Background
Roberto Lartigue has over 20 years of experience in various roles within the marketing and data science sectors. Prior to his tenure at Known, he worked as a Senior Manager of Product Marketing at Informative Inc. from 2001 to 2002. He also held positions as a Senior Analyst at Gartner Group from 1997 to 1999 and as a Co-Founder of sme3, LLP from 1999 to 2000. Additionally, he worked as a Brand Consultant at TATTOO Brand Consulting from 1996 to 1997.
Contributions to Marketing Strategy
In his professional capacity, Roberto Lartigue has worked with innovative brands, setting new standards in marketing that are rooted in scientific principles. He has taught attendees how to identify and create growth opportunities, offered best practices for developing data-backed growth strategies, and explained methods for implementing growth plans through creative and media experimentation. His contributions have significantly influenced marketing practices in the industry.