Susan Hoxie
About Susan Hoxie
Susan Hoxie is the Senior Vice President of Strategy at Known, where she has worked since 2022. With extensive experience in marketing research and a strong background in both qualitative and quantitative research design, she has held significant roles at Microsoft, Hall & Partners, and Attachmate.
Current Role at Known
Susan Hoxie serves as Senior Vice President of Strategy at Known, a position she has held since 2022. In this role, she focuses on developing strategic initiatives that align with the company's objectives. Based in Seattle, Washington, she leverages her extensive experience in marketing research and strategy to drive growth and innovation within the organization.
Previous Experience at Microsoft
Hoxie worked at Microsoft from 1998 to 2010 as Director of Marketing Research. During her 12 years at the company, she was responsible for leading various marketing research initiatives that informed product development and marketing strategies. Her tenure at Microsoft provided her with significant insights into the technology sector and consumer behavior.
Experience at Hall & Partners
From 2012 to 2021, Susan Hoxie was a Partner at Hall & Partners in the Greater Seattle Area. She initially joined the firm as a Research Director from 2010 to 2012. Over her nine years at Hall & Partners, she contributed to enhancing client relationships and delivering research-driven insights to support business decisions.
Educational Background
Susan Hoxie earned her Master's degree in Information Science from the University of Washington, where she studied from 1991 to 1993. She also holds a Bachelor's degree in Political Science and Government and Economics from the University of Puget Sound, completed between 1986 and 1990. Her educational background has equipped her with a strong foundation in research and analytical skills.
Expertise in Research Design
Hoxie possesses expertise in both qualitative and quantitative research design. Her skills extend to data science and information science, allowing her to effectively analyze and interpret data. She has a proven track record in team building and organizational leadership, demonstrating strong entrepreneurial skills throughout her career.