Heather Petersen
About Heather Petersen
Heather Petersen is an Executive Business Partner with extensive experience in travel and event management. She has worked at Kochava since 2015 and previously held various roles at Coldwater Creek Inc., where she specialized in optimizing event outcomes and managing vendor relationships.
Work at Kochava
Heather Petersen has been serving as an Executive Business Partner at Kochava since 2015. In this role, she is responsible for overseeing various business operations and ensuring effective collaboration across departments. Her experience in managing vendor relationships and optimizing event outcomes contributes to her effectiveness in this position. She has been instrumental in facilitating seamless logistics for internal and external events, enhancing the overall operational efficiency of the organization.
Education and Expertise
Heather Petersen studied at Trans World Travel Academy, focusing on travel and hospitality. Her educational background provides a solid foundation for her career in event management and corporate travel coordination. She specializes in event measurement and impact analysis, which allows her to enhance future event strategies based on data-driven insights. This expertise is crucial in her current role, where she applies her knowledge to optimize event planning and execution.
Background in Coldwater Creek Inc.
Heather Petersen has an extensive background with Coldwater Creek Inc., where she worked for several years in various roles. She started as a Corporate Travel Coordinator from 1997 to 2002, then served as an Executive Assistant from 2004 to 2006. She progressed to Senior Manager of Travel, Event & Employee Services from 2006 to 2012, and later became the Director of the same department from 2012 to 2014. Her diverse roles allowed her to develop a comprehensive understanding of travel and event management.
Event Management Skills
Heather Petersen has developed significant skills in event management throughout her career. She has created an event portfolio strategy that encompasses end-to-end planning, staffing, booth design, and post-event marketing. Her ability to manage vendor selection and relationships is aimed at optimizing event outcomes and ensuring budget efficiency. Petersen's focus on event measurement and impact analysis further enhances her capability to improve future event strategies.