Jason Howell
About Jason Howell
Jason Howell serves as the VP of Sales for Media & Entertainment at Kochava, where he has worked since 2022. With extensive experience in sales and business development across various companies, he specializes in enhancing revenue through measurement solutions in the media sector.
Work at Kochava
Jason Howell serves as the Vice President of Sales for Media & Entertainment at Kochava, a position he has held since 2022. In this role, he oversees commercial efforts specifically targeting the Media & Entertainment sector. His focus includes attribution and measurement solutions tailored for streaming brands. Howell has played a significant role in Kochava's inclusion in the NBCU Certified Measurement Partner Program, emphasizing incrementality and business outcomes.
Previous Experience in Sales
Before joining Kochava, Jason Howell held various sales leadership roles. He worked at Skai as Director of Sales from 2020 to 2022, where he managed performance marketing sales for Fortune 100 accounts. Prior to Skai, he was the Head of Sales for the East region at Quantcast from 2018 to 2020. Howell also served as Vice President of Sales at List Partners Inc. in multiple capacities from 2011 to 2017, and as VP Sales at Catapult New Business in 2017.
Education and Expertise
Jason Howell studied at The Ohio State University and furthered his education at the Nuclear Power School - Naval Nuclear Power Training Command (NNPTC), where he became a certified Nuclear Electrical Operator. This diverse educational background complements his extensive experience in sales and marketing within the media and entertainment industry.
Consulting and Advisory Roles
In addition to his role at Kochava, Jason Howell has been involved with Copilot as an Investor and Advisor since 2020. He also served as a Council Member and Consultant at GLG from 2017 to 2019, focusing on MarTech, AdTech, and Sales Enablement. His consulting experience enhances his strategic insights within the industry.
Background in Media and Entertainment
Jason Howell has a robust background in the media and entertainment sector, having worked with top CTV platforms, major broadcasters, and cable providers. His expertise lies in enhancing revenue through Outcome Based Measurement solutions. He has also held positions at CBS Radio and Mediaplanet, contributing to his comprehensive understanding of the industry.