Jennifer Lee
About Jennifer Lee
Jennifer Lee serves as the APAC Marketing Manager at Kochava, where she has significantly contributed to the company's reputation in mobile gaming and commerce. She has a background in psychology and experience in marketing and communications across various organizations.
Work at Kochava
Jennifer Lee has served as the APAC Marketing Manager at Kochava since 2015. In this role, she has contributed to the company's reputation as a trusted partner for major brands in mobile gaming, news and media, and commerce. Her efforts have been pivotal in integrating Kochava's platform with over 1700 publishers, which has enhanced the company's reach and effectiveness in mobile attribution analytics. Lee's expertise in real-time visualization of campaign data allows advertisers to optimize their marketing strategies effectively.
Previous Experience
Before joining Kochava, Jennifer Lee held several positions that contributed to her professional development. She worked as a Laboratory Assistant at Sanford-Burnham Medical Research Institute from 2006 to 2010. In 2013, she briefly served as an Overseas Communications Manager at Creative Tools for three months. Additionally, she was a Marketing Coordinator at MTV Networks Korea from 2010 to 2011, where she gained valuable experience in marketing operations.
Education and Expertise
Jennifer Lee studied at the University of California, San Diego, where she earned a Bachelor of Arts (BA) in Psychology from 2004 to 2008. Her educational background has equipped her with insights into human behavior, which she applies in her marketing strategies. Lee possesses expertise in real-time visualization of campaign data, which is essential for enabling advertisers to optimize their marketing efforts effectively.
Background
Jennifer Lee is based in Gangnam-gu, Seoul, South Korea. Her career trajectory reflects a strong foundation in both marketing and research, beginning with her role in a scientific research environment and transitioning into marketing roles across various industries. This diverse background has informed her approach to marketing in the technology sector.