Tracy M Middleton
About Tracy M Middleton
Tracy M Middleton is a Business Development Manager at Kochava, specializing in mobile app growth strategies through data-driven audience identification and targeted campaigns. With a background in Sociology and Commerce, Middleton focuses on enhancing app download strategies by leveraging user location and demographic data.
Work at Kochava
Tracy M Middleton has been serving as a Business Development Manager at Kochava since 2020. In this role, she collaborates with mobile marketers, programmatic managers, and marketing VPs to enhance app download strategies. Tracy focuses on leveraging user location and demographic data to increase app downloads, utilizing real user data to optimize marketing efforts. Her work involves engaging in mobile app attribution and analytics, providing businesses with instant visibility into key performance metrics.
Education and Expertise
Tracy M Middleton holds a Bachelor of Arts (BA) in Sociology from the University of Iowa, where she studied from 1978 to 1988. Additionally, she studied at James Madison University, earning a Bachelor of Commerce (BCom). Tracy also pursued studies in Health and Life Insurance at Combined Insurance, where she achieved a license that has since expired. Her educational background supports her expertise in uncovering mobile app growth opportunities through data-driven audience identification and targeted campaigns.
Background
Tracy M Middleton has a diverse professional background that includes extensive experience in business development and mobile marketing. She specializes in enhancing app download strategies by working closely with various stakeholders in the mobile marketing ecosystem. Her focus on data-driven approaches allows her to identify growth opportunities for mobile applications effectively. Tracy's career reflects a commitment to leveraging analytics and user data to drive marketing success.
Achievements
In her role as Business Development Manager at Kochava, Tracy M Middleton has contributed to the optimization of marketing efforts through the use of real user data, including in-app purchases and competitive app presence. Her ability to engage with mobile marketers and programmatic managers has facilitated enhanced app download strategies. Tracy's work in mobile app attribution and analytics has provided businesses with critical insights into their performance metrics, showcasing her impact in the industry.