Baylie Goucher
About Baylie Goucher
Baylie Goucher is a Performance Marketing Manager at Kodiak Cakes and an Adjunct Professor at Weber State University, with extensive experience in marketing and community engagement in Utah.
Work at Kodiak Cakes
Baylie Goucher has been serving as the Performance Marketing Manager at Kodiak Cakes since 2023. In this role, she is responsible for developing and executing marketing strategies that enhance brand visibility and drive customer engagement. Her position is based in Park City, Utah, where she contributes to the company's mission of providing nutritious and delicious food options.
Education and Expertise
Baylie Goucher holds a degree in Writing & Rhetoric Studies from the University of Utah, where she studied from 2012 to 2018. Additionally, she earned a Juris Doctor from Willamette University College of Law, completing her studies there from 2018 to 2019. Her educational background equips her with strong communication skills and a comprehensive understanding of marketing principles.
Professional Experience
Prior to her current role, Baylie Goucher worked in various marketing positions. She served as an Existing Account Manager at Pinterest from 2019 to 2020 and as an Advanced Optimization Specialist from 2020 to 2021. She also worked as a Senior Marketing Analyst at Strider Technologies from 2021 to 2022. Her experience includes a role as a Digital Marketing Specialist & Brand Manager at RE/MAX in 2019 and a Legal Intern at Utah Legal Services, Inc. from 2011 to 2012.
Community Engagement
Baylie Goucher is actively involved in her community, frequently volunteering and participating in various activities and events in Utah. She leverages her strong network within the Ogden community to achieve her professional goals. Her background in customer service and community engagement enhances her ability to connect with diverse audiences.
Skills and Tools
Baylie Goucher is skilled in using Canva for marketing purposes, which allows her to create visually appealing content for various campaigns. Her expertise in digital marketing and analytics supports her effectiveness in her roles, particularly in performance marketing.