Brandon Reichardt
About Brandon Reichardt
Brandon Reichardt serves as the Senior Director of Sales - East at Kodiak Cakes, where he leads a team in sales planning and manages key relationships with major grocery retailers. With over a decade of experience in sales and account management at General Mills and Kodiak Cakes, he specializes in the Natural Foods industry and advocates for clean, non-GMO ingredients.
Current Role at Kodiak Cakes
Brandon Reichardt serves as the Senior Director of Sales - East at Kodiak Cakes, a position he has held since 2023. In this role, he is responsible for leading a team focused on sales planning, which includes new item distribution and promotions planning. His efforts target major regional grocery retailers, including Publix, Ahold-Delhaize, and Wegmans. His leadership is pivotal in managing key relationships and driving sales growth in the Eastern region.
Previous Experience at Kodiak Cakes
Brandon Reichardt has held multiple positions at Kodiak Cakes prior to his current role. He worked as the Director of Sales from 2021 to 2023, and as Associate Director of Sales from 2019 to 2021. Additionally, he served as Senior National Sales Account Manager from 2016 to 2018. Throughout these roles, he developed extensive experience in managing sales strategies and key accounts.
Experience at General Mills
Brandon Reichardt has a significant background with General Mills, where he worked in various capacities from 2008 to 2016. His roles included Business Management Associate for the Winn Dixie Account, Business Trade Associate for the Western Region, Business Planning Manager for Sam's Club, and Customer Account Manager for Supervalu, Lunds & Byerly's. His tenure at General Mills provided him with a strong foundation in sales and business planning.
Educational Background
Brandon Reichardt studied at the University of Notre Dame, where he earned a Bachelor of Arts (B.A.) degree in Political Science and Economics. This educational background has contributed to his analytical skills and understanding of market dynamics, which are essential in his sales and management roles.
Industry Focus and Passion
Brandon Reichardt is passionate about the Natural Foods industry, emphasizing clean and non-GMO ingredients in product offerings. His commitment to these values reflects his dedication to promoting healthier food options and aligns with the mission of the companies he has worked for.