Casi Reichardt
About Casi Reichardt
Casi Reichardt is the Director of Shopper Marketing at Kodiak Cakes, where she has worked since 2020. She has a diverse background in sales and marketing, with previous roles at General Mills and experience as a fitness instructor in the Kansas City area.
Current Role at Kodiak Cakes
Casi Reichardt serves as the Director of Shopper Marketing at Kodiak Cakes, a position she has held since 2020. In this role, she is responsible for developing and implementing marketing strategies that enhance shopper engagement and drive sales. Her extensive experience in sales and marketing contributes to her effectiveness in this position.
Previous Experience at Kodiak Cakes
Casi Reichardt has held multiple positions at Kodiak Cakes. She worked as the Associate Director of Sales & Shopper Marketing from 2017 to 2019, where she focused on integrating sales strategies with shopper marketing initiatives. Additionally, she briefly served as the Director of Sales in 2019 for four months, and as the Director of Sales and Shopper Marketing from 2019 to 2020 for eleven months.
Background in Fitness Instruction
Casi Reichardt has a background in fitness instruction, currently working as a Fitness Instructor at Flexy since 2020. She previously served as a Group Fitness Instructor at the YMCA of Greater Kansas City from 2016 to 2019. She teaches various fitness classes, including HIIT, circuit training, strength training, and yoga, to residents in the Kansas City area.
Education and Expertise
Casi Reichardt earned a Bachelor of Business Administration (BBA) in Marketing from The University of Texas at Austin, specifically from the Red McCombs School of Business, from 2005 to 2009. Her educational background provides a strong foundation for her career in sales and marketing, enabling her to excel in various roles across multiple organizations.
Career at General Mills
Casi Reichardt has significant experience at General Mills, where she held several roles including Business Trade Manager, Customer Account Manager II, and Business Management Associate. Her tenure at General Mills spanned from 2008 to 2016, during which she developed skills in business management and trade marketing, contributing to her overall expertise in the industry.