Casi Reichardt
About Casi Reichardt
Casi Reichardt serves as the Senior Director of Channel Marketing at Kodiak Cakes, where she leads shopper marketing strategies and oversees e-commerce operations. Her previous experience includes various roles at General Mills and Kodiak Cakes, focusing on sales and marketing.
Current Role at Kodiak Cakes
Casi Reichardt serves as the Senior Director of Channel Marketing at Kodiak Cakes since 2023. In this role, she is responsible for leading shopper marketing strategies across various retail channels in the United States, including both retail and away-from-home segments. She oversees the e-commerce business for Kodiak, managing platforms such as Amazon and direct-to-consumer channels.
Previous Experience at Kodiak Cakes
Casi Reichardt has held multiple positions at Kodiak Cakes prior to her current role. She worked as the Director of Shopper Marketing from 2020 to 2023, and as the Director of Sales and Shopper Marketing from 2019 to 2020. Additionally, she served as the Associate Director of Sales & Shopper Marketing from 2017 to 2019 and as a Senior Regional Account Manager from 2016 to 2017. Her tenure at Kodiak Cakes has spanned various aspects of sales and marketing.
Experience at General Mills
Casi Reichardt's career includes significant experience at General Mills. She worked in various roles including Business Management Associate, Business Category Manager, and Customer Account Manager II. Her time at General Mills extended from 2009 to 2014, during which she developed expertise in business management and marketing strategies. She also held the position of Business Trade Manager in 2015 and 2016.
Background in Fitness Instruction
Before her extensive career in marketing and sales, Casi Reichardt worked as a Group Fitness Instructor at the YMCA of Greater Kansas City from 2016 to 2019. This role involved leading fitness classes and promoting health and wellness in the community, showcasing her diverse skill set beyond corporate environments.
Education and Expertise
Casi Reichardt earned her Bachelor of Business Administration (BBA) in Marketing from the Texas McCombs School of Business, completing her studies from 2005 to 2009. This educational background has provided her with a solid foundation in marketing principles, which she has applied throughout her career in various marketing and sales roles.