Cory Bayers
About Cory Bayers
Cory Bayers serves as the Chief Marketing Officer at Kodiak Cakes, a position he has held since 2021. He has extensive experience in marketing, having previously worked at notable companies such as Patagonia, lululemon athletica, and Helly Hansen.
Current Role at Kodiak Cakes
Cory Bayers serves as the Chief Marketing Officer at Kodiak Cakes, a position he has held since 2021. In this role, he is responsible for overseeing the marketing strategies and initiatives of the company. Kodiak Cakes is known for its high-protein pancake and waffle mixes, and Bayers' leadership is aimed at enhancing brand visibility and market reach. His experience in the food industry contributes to his strategic approach in this role.
Previous Experience at Patagonia
Before joining Kodiak Cakes, Cory Bayers worked at Patagonia as the Head of Global Marketing from 2016 to 2021. During his five-year tenure in Ventura, California, he focused on developing and executing marketing strategies that aligned with Patagonia's commitment to environmental sustainability and outdoor lifestyle branding. His leadership in marketing contributed to the brand's strong presence in the outdoor apparel market.
Career at lululemon athletica
Cory Bayers held multiple roles at lululemon athletica, starting as the Global Brand Manager from 2009 to 2012. He then progressed to the Director of Global Brand Creative from 2012 to 2014, and later served as Vice President of Global Brand Creative from 2014 to 2015. His work in Vancouver, Canada, involved overseeing brand development and creative strategies that enhanced lululemon's market position in the athletic apparel industry.
Experience at Helly Hansen
Cory Bayers spent several years at Helly Hansen, where he held various marketing positions. He began as the National Marketing Manager from 2000 to 2002, followed by the Global Mountain Sports Marketing Manager from 2002 to 2005, and later served as the Global Marketing Manager from 2005 to 2009 in Oslo, Norway. His roles involved managing marketing campaigns and strategies that promoted Helly Hansen's outdoor and sports apparel.
Educational Background
Cory Bayers studied at Concordia University, where he earned a Bachelor of Commerce (B.Com.) degree with a focus on Marketing. His education laid the foundation for his career in marketing and brand management, equipping him with the skills necessary to succeed in various leadership roles across different industries.