Elizabeth Hilgemann
About Elizabeth Hilgemann
Elizabeth Hilgemann is a Senior Consumer Insights Research Analyst at Kodiak Cakes, where she has worked since 2023. Her previous experience includes roles at Qualtrics, TCU Student Government Association, and various internships in marketing and project management.
Current Role at Kodiak Cakes
Elizabeth Hilgemann serves as a Senior Consumer Insights Research Analyst at Kodiak Cakes, a position she has held since 2023. In this role, she focuses on analyzing consumer data to inform product development and marketing strategies. Her expertise in consumer insights is enhanced by her previous experience in market research and digital advertising.
Previous Experience in Market Research
Prior to her current position, Elizabeth worked at Qualtrics in various roles, including Market Research Project Manager I and II from 2019 to 2021. In these positions, she managed market research projects, contributing to data-driven decision-making processes. Her experience at Qualtrics provided her with a strong foundation in market analysis and consumer behavior.
Educational Background
Elizabeth Hilgemann holds a Bachelor of Arts in Psychology and a Bachelor of Business Administration in Marketing from Texas Christian University, where she studied from 2015 to 2019. This dual degree equips her with a comprehensive understanding of both consumer behavior and marketing strategies, which she applies in her professional roles.
Early Career and Internships
Elizabeth began her career with various internships that provided her with diverse experiences. She worked as a Marketing Intern at Affinity Plus Federal Credit Union and as a Cargo and Charters Marketing Intern at Southwest Airlines. Additionally, she held a Digital Advertising Intern position at Simpli.fi, where she gained insights into digital marketing strategies.
Leadership and Community Involvement
During her time at Texas Christian University, Elizabeth was actively involved in the TCU Student Government Association, serving as Campaign Manager and Social Media Manager from 2016 to 2019. This role allowed her to develop leadership skills and engage with the student community, enhancing her ability to work collaboratively and effectively in team settings.