Michael Ray
About Michael Ray
Michael Ray is a Field Marketing Manager with over 12 years of experience in brand engagement and recruitment strategies. He holds a Bachelor of Science in International Resources and Consumer Economics from the University of Illinois at Urbana-Champaign and has worked in various marketing roles across multiple organizations.
Work at Kodiak Cakes
Michael Ray has been serving as the Field Marketing Manager at Kodiak Cakes since 2022. In this role, he is responsible for developing and implementing marketing strategies that enhance brand visibility and engagement. His focus includes community outreach and building relationships with consumers to foster brand loyalty. With a background in marketing and brand management, he contributes to the company's mission of promoting healthy and nutritious food options.
Education and Expertise
Michael Ray earned a Bachelor of Science degree in International Resources and Consumer Economics, with a focus on Consumer Economics and Finance, from the University of Illinois at Urbana-Champaign. His education has equipped him with a strong foundation in economic principles and consumer behavior, which he applies to his marketing strategies. His expertise spans over 12 years in brand engagement and recruitment strategies, emphasizing community engagement and relationship building.
Previous Work Experience
Prior to his current role at Kodiak Cakes, Michael Ray held various positions in marketing and brand management. He worked as a Tour Manager for EventPro Strategies (Bubblicious) in 2008 and as a Product Specialist for Gail & Rice, focusing on Ford/Lincoln Motor Company from 2011 to 2013. Additionally, he served as an Enrollment Marketing Specialist at Chicago International Charter School from 2013 to 2017, where he developed marketing initiatives to attract students. His diverse experience includes roles at Front Row Event and Production Management and Marketing Werks.
Community Engagement and Brand Loyalty
Michael Ray has a proven track record in community engagement and fostering brand loyalty. His experience includes developing strategies that build meaningful relationships with consumers and participants. He has successfully executed brand engagement initiatives that enhance participant involvement and loyalty, contributing to the overall success of the brands he has represented. His approach emphasizes the importance of understanding community needs and aligning marketing efforts accordingly.