Sara Oja
About Sara Oja
Sara Oja serves as the Senior Manager of Lifecycle Marketing at Kodiak Cakes, where she has worked since 2023. With a background in Rhetoric and Composition from the University of Utah, she brings diverse skills in marketing and a passion for outdoor activities to her role.
Work at Kodiak Cakes
Sara Oja currently serves as the Senior Manager of Lifecycle Marketing at Kodiak Cakes, a role she has held since 2023. Prior to this position, she worked in various capacities within the company, including Digital Marketing Manager from 2019 to 2023, Digital Marketing Coordinator for four months in 2018, and Influencer Marketing Coordinator from 2017 to 2018. Her tenure at Kodiak Cakes began with her role as a Consumer Response Representative in 2017. This extensive experience within the company has equipped her with a comprehensive understanding of its marketing strategies and brand identity.
Education and Expertise
Sara Oja earned her Bachelor of Science degree in Rhetoric and Composition/Writing Studies from the University of Utah, where she studied from 2010 to 2016. Additionally, she briefly studied Welsh Literature in English at Swansea University in 2013. Her educational background supports her expertise in communication and marketing, particularly in lifecycle marketing, event planning, and influencer marketing.
Background
Sara Oja has a diverse professional background that includes roles in marketing, public relations, and sales. Before joining Kodiak Cakes, she worked as a PR Specialist at DigiCert, Inc. from 2015 to 2017, where she focused on ghost-writing articles for executives. She also gained experience as a Sales Associate at Salt Lake Running Company from 2012 to 2014 and served as an Office Manager/Prior Authorization Assistant at University of Utah Hospitals and Clinics from 2014 to 2015.
Achievements
Throughout her career, Sara Oja has developed a diverse skill set that includes lifecycle marketing, event planning, and influencer marketing. Her ability to manage lifecycle marketing effectively is enhanced by her experience in various marketing roles at Kodiak Cakes. Additionally, her passion for cooking and outdoor activities, such as mountain biking and skiing, aligns with the active lifestyle promoted by Kodiak Cakes.