Sara Oja
About Sara Oja
Sara Oja is a Digital Marketing Manager at Kodiak Cakes, where she specializes in on-site SEO and oversees blog content management. She has a diverse background in marketing and communications, having previously held roles in sales, consumer response, and public relations.
Work at Kodiak Cakes
Sara Oja has held multiple roles at Kodiak Cakes since 2017. Initially, she served as a Consumer Response Representative for three months. She then transitioned to the role of Influencer Marketing Coordinator, where she worked for one year. Following this, she took on the position of Digital Marketing Coordinator for four months. Currently, she is the Digital Marketing Manager, a role she has occupied since 2019, overseeing various digital marketing strategies. Additionally, she manages the creation and oversight of website blog content for kodiakcakes.com/blog and specializes in on-site SEO.
Previous Experience
Before her tenure at Kodiak Cakes, Sara Oja worked in various capacities. She was a Sales Associate at Salt Lake Running Company from 2012 to 2014. She also served as an Office Manager and Prior Authorization Assistant at University of Utah Hospitals and Clinics from 2014 to 2015. Following this, she worked as a PR Specialist at DigiCert, Inc. from 2015 to 2017, where she was responsible for pitching media contacts globally and ghost-writing articles for executives. Additionally, she was an Assistant Soccer Coach at Firebirds Soccer Club from 2015 to 2016.
Education and Expertise
Sara Oja studied at the University of Utah, where she earned a Bachelor of Science degree in Rhetoric and Composition/Writing Studies from 2010 to 2016. She also studied Welsh Literature in English at Swansea University for 11 months in 2013. Her educational background supports her expertise in digital marketing, content creation, and public relations.
Skills and Specializations
In her current role at Kodiak Cakes, Sara Oja specializes in on-site SEO, which is essential for enhancing the visibility of the brand's online content. She has developed and managed the SMS marketing strategy, contributing to the company's digital marketing initiatives. Her background in public relations and writing further supports her ability to create effective marketing strategies and content.
Personal Interests
Sara Oja has a passion for outdoor activities, including mountain biking and skiing. These interests align with Kodiak Cakes' brand ethos, which emphasizes an active lifestyle. Her engagement in these activities reflects her commitment to the values promoted by the company.