Alana Solá
About Alana Solá
Alana Solá is the Design Manager for LC Lauren Conrad at Kohl's, with extensive experience in fashion design, trend forecasting, and concept development.
Current Role at Kohl's
Alana Solá is currently employed as the Design Manager for LC Lauren Conrad at Kohl's, a role she has held since 2021. Based in the New York City Metropolitan Area, she oversees the design processes, product development, and overall creative direction for the LC Lauren Conrad brand. Her responsibilities include leading a design team and coordinating with other departments to ensure cohesive and marketable fashion collections.
Previous Experience as Associate Fashion Designer
Before becoming the Design Manager at Kohl's, Alana Solá served as an Associate Fashion Designer for LC Lauren Conrad from 2017 to 2021. During her tenure in the Greater New York City Area, she was involved in the detailed design work, including conceptualization and execution of various fashion lines. Her role required an in-depth understanding of fashion trends, fabric selection, and design techniques.
International Consulting in Fashion Design
From 2015 to 2017, Alana Solá worked as an independent consultant, providing fashion design, trend forecasting, and concept development services in the Barcelona Area, Spain. She assisted various brands in anticipating and adapting to upcoming fashion trends, developing innovative designs, and creating forward-thinking fashion concepts. Her contributions significantly impacted the strategic direction of her clients' product lines.
Educational Background in Fashion Design
Alana Solá holds a Master’s Degree in International Business/Trade/Commerce from the Universitat de Barcelona, which she obtained in 2016. She also earned a Bachelor of Fine Arts (B.F.A.) in Fashion Design from the Savannah College of Art and Design in 2011. Her academic background provides a solid foundation in both creative design and business management, crucial for her role in the fashion industry.
Specialization in Denim and Color
Alana Solá specializes in denim wash developments, demonstrating expertise in fabric treatment and finishing techniques. She is also well-versed in color specialization, contributing to the development of color palettes and schemes for fashion collections. Her skills in these areas ensure the creation of unique and high-quality designs that align with market trends and consumer preferences.