Amanda Dettmann
About Amanda Dettmann
Amanda Dettmann is a Senior Brand Strategy Coordinator at Kohl's, with extensive experience in marketing strategy and brand management.
Senior Brand Strategy Coordinator at Kohl's
Amanda Dettmann currently holds the title of Senior Brand Strategy Coordinator at Kohl's, where she has been working since 2019. In this role, Amanda leads high-visibility marketing initiatives from research phases through customer-facing tactics. She ensures that the Kohl’s master brand maintains a consistent treatment, voice, and customer-centric approach in all activations. Amanda is also responsible for managing project timelines to maintain on-time activation while adhering to the project's original strategic goals.
Brand Strategy Coordinator at Kohl's
Before becoming Senior Brand Strategy Coordinator, Amanda served as a Brand Strategy Coordinator at Kohl's from 2018. During this period, she was based in Menomonee Falls, Wisconsin. Her responsibilities included coordinating strategic plans aimed at enhancing the company's brand visibility and customer engagement. This experience helped her strengthen her expertise in brand strategy and customer-centric marketing approaches.
Marketing Strategy Coordinator at Kohl's
Between 2015 and 2018, Amanda worked as a Marketing Strategy - Category and Brand Marketing Coordinator at Kohl's. She was based in Menomonee Falls, Wisconsin, and focused on marketing strategies that targeted specific categories and brands. Amanda's work in this period involved developing comprehensive marketing plans and driving initiatives to boost brand awareness and customer loyalty.
Educational Background in Marketing and Leadership
Amanda Dettmann graduated from the State University of New York at Binghamton with a Bachelor of Science degree in Management, specializing in Marketing, Consulting, and Leadership. She attended the university from 2011 to 2015. Her academic background provided her with essential skills in marketing strategies, leadership tactics, and consulting methodologies, which have been instrumental in her professional career.
Internship Experience
Amanda's initial professional experiences include multiple internships across different disciplines. In 2014, she was a Marketing Strategy Category and Brand Intern at Kohl's Department Stores in Greater Milwaukee Area. Prior to that, she interned at Slalom Consulting in Greater Chicago Area, focusing on consulting tasks for three months in 2013. These experiences provided her with a solid foundation in both marketing and consulting roles, significantly contributing to her career development.