Beth Buczynski
About Beth Buczynski
Beth Buczynski is a Senior Targeting & Segmentation Analyst at Kohl's in Menomonee Falls, Wisconsin, with extensive experience in CRM and marketing analysis.
Title
Beth Buczynski holds the position of Senior Targeting & Segmentation Analyst at Kohl's. She has been in this role since 2020 and is based in Menomonee Falls, Wisconsin, United States.
Professional Experience at Kohl's
Since 2020, Beth Buczynski has been serving as the Senior Targeting & Segmentation Analyst at Kohl's. Previously, she worked as a Senior CRM Analyst from 2015 to 2020 and as a CRM/Direct Marketing Decision Analyst from 2010 to 2015. Throughout her tenure at Kohl's, she has contributed significantly to marketing campaigns and analytics.
Previous Work Experience
Before joining Kohl's, Beth Buczynski held the role of Senior Marketing Analyst at Coldwater Creek, Inc. from 2002 to 2010. She also worked at Fingerhut as a Senior Marketing Analyst from 1999 to 2002. Her experience spans diverse organizations, providing her with extensive expertise in marketing analysis and strategies.
Education and Expertise
Beth Buczynski earned her Bachelor of Arts in Communications from the University of Minnesota Duluth, where she studied from 1987 to 1992. She completed her high school education at Cloquet Senior High School, graduating in 1987. Her academic background in communications has underpinned her successful career in marketing analytics.
Role and Responsibilities
In her current role at Kohl's, Beth Buczynski manages the master insights communication plan and leads the socialization of results from numerous experiments each month. She acts as a point of contact for partners and external vendors to ensure clear understanding of marketing campaign objectives. Additionally, she collaborates with various teams to meet experimental design elements and implement print and digital mailings, while providing strategic thought leadership and consultation on omni-channel marketing campaigns.