Carrie Forbes
About Carrie Forbes
Carrie Forbes is the Assistant Manager of Category/Brand Marketing for Women's and Young Women's Apparel at Kohl's, with a background in client services, public relations, and fraud response coordination.
Company
Carrie Forbes currently works at Kohl's as an Assistant Manager in Category/Brand Marketing for Women's and Young Women's Apparel. Kohl's is located in Menomonee Falls, Wisconsin, United States. She has been employed in this role since 2016.
Title
Carrie Forbes holds the position of Assistant Manager, Category/Brand Marketing for Women's and Young Women's Apparel at Kohl's. In this capacity, she has contributed to several key marketing initiatives and strategies.
Education and Expertise
Carrie Forbes studied at the University of Phoenix, where she achieved a Bachelor of Science in Marketing. Her extensive educational background has equipped her with specialized knowledge and skills in marketing and brand management.
Professional Background
Before joining Kohl's, Carrie Forbes worked at GMR Marketing as an Account Supervisor, Client Services from 2010 to 2016 in New Berlin, WI. Prior to that, she served as the Volunteer Public Relations Chair for Susan G. Komen Southeast Wisconsin Race for the Cure from 2009 to 2012. She also has experience as a Senior Account Manager at NAS Recruitment Communications from 2007 to 2009, and as a Fraud Response Coordinator at TCF National Bank from 2000 to 2007.
Achievements
Carrie Forbes influenced a new company outfitting initiative that highlighted key apparel trends, leading to customer growth and increased sales at Kohl's. She also created and executed a new always-on annual marketing plan for a key category of business, resulting in positive sales comps year over year. She managed annual budgets exceeding $6 million for vendor campaigns and developed go-to-market strategies for new brand launches by coordinating with cross-functional teams. Additionally, she led a small category marketing team, stepping up to solve problems with key partners.