Chelsea Armstrong
About Chelsea Armstrong
Chelsea Armstrong is the Manager of Kohl's Media Network Onsite Planning, overseeing strategic marketing plans and team coordination since 2021.
Current Role at Kohl's
Chelsea Armstrong is the Manager of Kohl's Media Network Onsite Planning, a role she has held since 2021. She leads a team of Campaign Coordinators, focusing on the development of strategic marketing plans for national brands. Her contributions include weekly discovery sessions with the Centers of Excellence and PromoteIQ to enhance processes and scale the network.
Previous Positions at Kohl's
Chelsea Armstrong has held multiple roles at Kohl's Department Stores. Starting as an eCommerce Merchandise Analyst from 2014 to 2016, she then served as an Omnichannel Merchandise Analyst from 2016 to 2017. She moved on to become a Digital Vendor Marketing Coordinator from 2017 to 2018, and subsequently a Senior Digital Vendor Marketing Coordinator from 2018 to 2019. Finally, she was the Assistant Manager of Digital Merchandising & Monetization from 2019 to 2021.
Education Background
Chelsea Armstrong holds a Bachelor of Science in Marketing from the Kelley School of Business at Indiana University. Her education background has laid a strong foundation for her roles in digital marketing and merchandising.
Impactful Projects and Initiatives
Chelsea Armstrong played a key role in onboarding Microsoft PromoteIQ at Kohl's, which resulted in a 100% growth in vendor marketing investments year over year. Her strategic oversight and weekly discovery sessions have been integral to enhancing processes within Kohl's Media Network.