Christie Raymond
About Christie Raymond
Christie Raymond is the Chief Marketing Officer at Kohl's, with extensive experience in marketing and strategic planning from her roles at Walt Disney Parks & Resorts and Aspen Club Technologies.
Chief Marketing Officer at Kohl's
Christie Raymond currently serves as the Chief Marketing Officer at Kohl's, based in Menomonee Falls, Wisconsin. She has held this position since 2022, where she leads the company's marketing efforts. As CMO, she is responsible for overseeing all marketing activities, including customer insights, engagement strategies, and philanthropic initiatives as part of her role. Her focus is on enhancing customer engagement and driving growth through innovative, data-driven marketing strategies.
Executive Vice President Customer Insights at Kohl's
Before becoming the Chief Marketing Officer, Christie Raymond was the Executive Vice President of Customer Insights, Analytics, and Engagement at Kohl's from 2020 to 2022. In this role, she worked in Milwaukee, Wisconsin, focusing on gaining deep understanding of customer behavior and preferences. She utilized this data to personalize customer experiences and drive engagement, contributing significantly to the company's marketing strategies.
Senior Vice President of Media and Personalization at Kohl's
Christie Raymond’s journey at Kohl's began in 2017 when she joined as the Senior Vice President of Media and Personalization. During her three-year tenure, from 2017 to 2020, she was instrumental in leveraging media channels to create personalized marketing campaigns tailored to customer preferences. Her work significantly impacted Kohl's ability to deliver tailored and engaging customer experiences, setting the stage for her subsequent leadership roles within the company.
Leadership Roles at Walt Disney Parks & Resorts
Christie Raymond held several key leadership roles at Walt Disney Parks & Resorts over nearly two decades. She served as the Sr. Vice President of Consumer Insight, Measurement & Analytics from 2013 to 2020, where she oversaw consumer research and data analytics. Prior to this, she was Vice President of Digital Marketing from 2011 to 2020, and Director of Digital Marketing from 2008 to 2011, where she led digital marketing strategies. Additionally, she managed new business initiatives as Manager from 2003 to 2004.
Early Career in Strategic Planning and Operating Roles
Christie Raymond's early career includes significant roles at Advanced Learning Science and Aspen Club Technologies. As Chief Operating Officer at Advanced Learning Science from 2006 to 2009, she oversaw operational strategies and execution. Before that, from 2003 to 2006, she was the Vice President of Strategic Planning at Aspen Club Technologies, where she was involved in long-term planning and strategic initiatives. These positions laid a strong foundation for her later success in marketing and strategic leadership.