Emily Eide
About Emily Eide
Emily Eide is the Director of Loyalty at Kohl's, with extensive experience in loyalty marketing and strategy. She holds an MBA and a BBA in Marketing from the University of Wisconsin-Madison.
Title and Current Position
Emily Eide is currently serving as the Director of Loyalty at Kohl's. She has held this position since 2021. Emily's role involves overseeing loyalty marketing strategies, which play a crucial part in retaining and expanding Kohl's customer base. Her responsibilities likely include developing loyalty programs, enhancing customer engagement initiatives, and leveraging data for personalized marketing strategies.
Previous Roles at Kohl's
Emily Eide has a long tenure at Kohl's, spanning multiple roles in various marketing and strategic capacities. She previously served as Sr Manager of Loyalty Marketing, Strategy & Personalization from 2019 to 2021, and as Sr Manager, Loyalty Marketing & Strategy, from 2018 to 2019. Before that, she was the Manager of Strategy Management from 2016 to 2018, Planner of Personalization Strategy from 2014 to 2016, and Planner of Email Marketing from 2012 to 2014. Her career at Kohl's began with her role as a Digital Strategic Marketing Coordinator in 2009.
Other Positions Held
Emily has diverse experience, starting with marketing internships and advancing to more strategic roles. She worked as a Marketing Intern with Wisconsin Alumni Association and Veridian Homes in 2007-2008, and earlier as an Event Promotions Summer Intern with Entercom in 2006. She also supported executives at Coulee Youth Centers in 2006.
Educational Background
Emily Eide holds a Master of Business Administration (MBA) from the University of Wisconsin-Madison, completed between 2014 and 2017. She also earned a Bachelor of Business Administration (BBA) in Marketing from the same university, studying from 2004 to 2008. Additionally, in 2007, she attended City University London, further broadening her educational experience.