Emily W.
About Emily W.
Emily W. is a Senior Social Media & Recruitment Marketing Analyst at Kohl's and a board member at the Talent Marketing Board. She has extensive experience in social media and recruitment marketing, having worked in various roles since 2009.
Current Title and Role
Emily W. currently holds the position of Senior Social Media & Recruitment Marketing Analyst at Kohl's. She has been in this role since 2022, working remotely from Menomonee Falls, Wisconsin. Her responsibilities include creating Google SEM copy for various job categories and seasonal hiring. She also provides strategic insights and analysis for ad campaigns in coordination with ad agencies to achieve recruitment goals. Emily has been tasked with developing cohesive brand messaging for cross-functional partners like Diversity & Inclusion and Sustainability.
Career Background
Emily W. has an extensive career in social media and recruitment marketing. She previously worked at Kohl's as a Social Media & Recruitment Marketing Analyst from 2021 to 2022, and as an HR Communications Analyst (Talent Marketing) from 2018 to 2021. Before her tenure at Kohl's, she held the position of Social Media Manager at Case Station, WOYC Inc. from 2017 to 2018. She also worked with MUK LUKS® in various capacities including Marketing Director - Social & Digital, Social Media Marketing Manager, and Social Media Marketing Coordinator from 2014 to 2017. Additionally, she has freelance experience as a Social Media Marketing Coordinator and has worked with organizations like Make-A-Wish Wisconsin and SAG-AFTRA.
Education and Expertise
Emily W. studied at the University of Wisconsin-Milwaukee, where she earned a Bachelor of Fine Arts (B.F.A.) in Acting, completing her studies in 2007. Her expertise spans across various domains in social media, recruitment marketing, and digital communications. Emily has demonstrated proficiency in developing brand messaging, generating Google SEM copy, and performing insights analysis for recruitment ad campaigns.
Board Membership
Since 2018, Emily W. has been a board member of the Talent Marketing Board. This board consists of industry peers from Fortune 1,000 companies, focused on enhancing talent marketing strategies within organizations. In this role, she represents Kohl's, contributing her experience and insights to the board's initiatives.
Professional Development
Emily W. participated in Kohl's HR Academy, which she completed in 2021. This program provided her with advanced training and knowledge in human resources, contributing to her expertise in managing and developing effective social media and recruitment marketing strategies.