Jake Tabbert
About Jake Tabbert
Jake Tabbert is the Manager of Segmentation & Targeting at Kohl's, with extensive experience in strategic planning, analytics, and marketing across various companies.
Title
Jake Tabbert is the Manager of Segmentation & Targeting at Kohl's, a role he has held since 2021. In this position, he is based in Brookfield, Wisconsin, United States.
Previous Roles at Cree Lighting
Prior to his current role, Jake Tabbert worked at Cree Lighting from 2015 to 2021. He first served as the Marketing Manager for Customer Insights & Strategy in Racine, WI, for four years. He was then promoted to Director of Strategic Planning & Analytics in the Greater Milwaukee Area, a position he held for two years.
Experience at Roundy's Supermarkets, Inc.
Jake has previous experience as a Marketing DB Statistician at Roundy's Supermarkets, Inc. from 2013 to 2015. He worked in Milwaukee, Wisconsin, focusing on database-driven marketing strategies and analytics.
Early Career at University of Wisconsin-Whitewater
Jake Tabbert began his career as a Research Assistant at the University of Wisconsin-Whitewater from 2011 to 2012. During this time, he worked on various research projects, gaining foundational experience in data analysis and research methodologies.
Education and Expertise
Jake holds a Master of Science (M.S.) in Applied Economics from Marquette University, which he completed in 2015. He also earned a Bachelor of Science (BS) in Economics from the University of Wisconsin-Whitewater in 2012. His academic background equips him with a robust understanding of economic theories and applied economic analysis.
Development of Forecasting and Customer Value Models
Throughout his career, Jake has developed several integral models, including a forecasting model for product launch and end-of-life timelines, and a customer lifetime value model. These models are pivotal in guiding financial targets and evaluating customer acquisition strategies, respectively.
Tableau Dashboards and Data Integrity Projects
Jake has designed and currently maintains Tableau dashboards utilized by multiple departments, such as Customer Experience and Supply Chain. He also led a significant project to improve customer data integrity, developing a 'match back' algorithm that reduced duplicate customer records.
Optimizing Targeted Marketing Campaigns
In his role at Kohl's, Jake is responsible for optimizing targeted marketing campaigns through effective customer segmentation strategies. His work enhances the precision and effectiveness of marketing efforts, contributing to improved ROI.