Jessica Helfer
About Jessica Helfer
Jessica Helfer is the Design Director for Croft & Barrow at Kohl's, overseeing the Women's Classic brand design team and focusing on design vision and strategy.
Company
Jessica Helfer is currently employed at Kohl's, a major American department store chain. Kohl's offers a diverse range of clothing and home goods, and is known for its family-oriented branding. Helfer has had a long-standing career with Kohl's, contributing significantly to various design departments.
Title
Jessica Helfer holds the position of Design Director at Kohl's, specifically for the Croft & Barrow line. In this role, she oversees the Women's Classic brand design team, setting design vision and strategy while ensuring the brand’s identity is maintained.
Career in Apparel Design at Kohl's
Helfer has an extensive history with Kohl's, where her roles have evolved over the years. Initially, she worked as an Assistant Apparel Designer for SO Girls 7-16 from 2011 to 2014 in Menomonee Falls, WI. She then progressed to Associate Apparel Designer for SO Girls 7-16 from 2014 to 2016 in Milwaukee, Wisconsin. Further, she served as Apparel Designer in various capacities, including SO Girls 7-16 & Juniors Activewear and Juniors Knit Tops & Athleisure, before becoming a Senior Apparel Designer for Sonoma Women's Knit Tops, Woven Tops, Sweaters, and Athleisure from 2019 to 2021.
Education and Expertise
Jessica Helfer studied Fashion Design. She earned a Bachelor's degree from the University of Wisconsin-Madison, where she studied from 2005 to 2009. She furthered her education at the Fashion Institute of Technology, completing an Associate's degree in Fashion Design in 2009. Her educational background laid the foundation for her career in apparel design.
Professional Development
Jessica Helfer’s work involves identifying white space and innovative product ideas to grow and evolve the business at Kohl's. She excels at creating a positive work environment that both challenges and empowers her team. Helfer also has a talent for storytelling and uses data to support her creative concepts, ensuring that team members are motivated and engaged by involving them in the design process.