Jillian Best
About Jillian Best
Jillian Best is the Manager of Social Media Content Strategy & Innovation, Influencer Marketing, and Public Relations at Kohl's, with extensive experience in social media and public relations roles within the company.
Title at Kohl's
Jillian Best currently holds the position of Manager of Social Media Content Strategy & Innovation, Influencer Marketing and Public Relations at Kohl's. She took on this role in 2021 and is stationed in Menomonee Falls, Wisconsin. Her current responsibilities include developing innovative social media content strategies, implementing influencer marketing campaigns, and advancing social innovation initiatives that align with Kohl's brand values.
Previous Roles at Kohl's
Jillian Best has held several positions at Kohl's prior to her current role. From 2019 to 2021, she was the Assistant Manager of Social Media and Consumer Public Relations, based in the Greater Milwaukee Area. Earlier, she served as the Sr. Coordinator of Social Media and Consumer Public Relations from 2017 to 2019. Prior to that, she worked as a Social Media Marketing Coordinator from 2014 to 2017 and started her journey at Kohl's as a Social Media Marketing Intern in 2013.
Early Career
Before joining Kohl's, Jillian Best accumulated significant experience in advertising and marketing roles. She was the Advertising Director at The Badger Herald from 2012 to 2013 and had previously held roles as Display Advertising Manager and Advertising Account Executive at the same organization. Additionally, she served as a Marketing Intern at Wisconsin Union in 2012.
Social Media Strategy and Campaigns
Throughout her career at Kohl's, Jillian Best has developed innovative social media content strategies that enhance customer engagement and align with the brand's values. She has implemented successful influencer marketing campaigns, significantly increasing brand visibility and customer interaction. Her creative content strategies integrate online video and print advertising to boost marketing effectiveness.
Advancements in Social Innovation
Jillian Best has played a key role in advancing Kohl's social innovation initiatives. These initiatives focus on sustainable and community-driven projects, emphasizing the importance of social responsibility and brand alignment with customer values. Her efforts have contributed to enhancing Kohl's reputation as a socially-conscious organization.