Joe Cavallaro
About Joe Cavallaro
Joe Cavallaro is the Vice President Brand Creative Director, Marketing at Kohl's, with a history of leadership roles in creative direction and brand content across various companies.
Current Position at Kohl's
Joe Cavallaro is currently serving as the Vice President Brand Creative Director of Marketing at Kohl's. He has been in this position since 2016. In this role, he oversees the creative direction and marketing strategies aimed at enhancing the brand's image and customer engagement.
Previous Experience at Kohl's
Before his current role, Joe Cavallaro served as Creative Director / Director Brand Content at Kohl's from 2014 to 2016 in Menomonee Falls, Wisconsin. Over his two-year tenure, he contributed significantly to the company's creative campaigns and content development.
Role at Joe Cavallaro Creative
From 2011 to 2014, Joe Cavallaro operated as the Principal & Creative Director at Joe Cavallaro Creative in West Hollywood, California. He led various creative projects and directed multiple successful campaigns during his three years at the company.
Career at Collective Brands and Payless ShoeSource
Joe Cavallaro also held key positions at Collective Brands, Inc. and Payless ShoeSource. Between 2009 and 2011, he worked as V.P. Creative Director at Collective Brands in the Topeka, Kansas Area. Concurrently, he served as Creative Director at Payless ShoeSource from 2005 to 2011.
Early Career at Gap Inc.
Joe Cavallaro's early career includes a substantial role at Gap Inc., where he was the Art Director/Sr Designer from 2000 to 2005 in the San Francisco Bay Area. During his five years with Gap Inc., he was responsible for art direction and senior design tasks.
Educational Background
Joe Cavallaro studied Fine Arts and achieved a BFA from the Rhode Island School of Design from 1985 to 1989. Additionally, he studied Semiotics, Modern Culture, and Media at Brown University from 1987 to 1989. His diverse educational background has contributed to his creative expertise and strategic thinking.
Contributions and Achievements at Kohl's
Joe Cavallaro led a team that delivered Kohl's best holiday season through innovative strategies in broadcast, online video, and social content. He restructured Kohl’s brand and creative department, focusing on young families and millennials. He also established a new social creative team, creating a distinctive social voice and style, and managed a large internal photo studio responsible for all marketing and e-commerce photography.