Julie Huenemann
About Julie Huenemann
Julie Huenemann is the Senior Manager of Brand Positioning at Kohl's Department Stores, with extensive experience in strategic planning and execution across various media channels and industries.
Company
Julie Huenemann is currently working at Kohl's Department Stores. She holds the position of Senior Manager, Brand Positioning since 2018, with her work mainly based in Menomonee Falls, Wisconsin. Kohl's is a major retail chain in the United States, and Julie's role involves strategic brand management for the company.
Title
Julie Huenemann holds the title of Senior Manager, Brand Positioning at Kohl's Department Stores. In her role, she is responsible for leading the strategic planning and execution of brand positioning initiatives. This involves a comprehensive understanding of consumer behavior, market trends, and effective communication tactics across various media channels.
Education and Expertise
Julie Huenemann studied at the University of Michigan, where she earned a BA in English and a BS in Communication Studies. Her academic background includes a focus on English, Journalism, Media, and Advertising. Julie has developed expertise in managing strategic planning and execution for both B2C and B2B clients. She is proficient in handling various media channels including broadcast, print, digital, social media, mobile, OOH, and PR.
Professional Background
Julie Huenemann has a diverse professional background in marketing and advertising. Before joining Kohl's, she served as Group Supervisor at Laughlin Constable from 2006 to 2017 in the Greater Milwaukee Area. Additionally, she worked at JWT as Senior Account Executive from 2004 to 2006, at Valassis as Account Executive for the CPG Team from 2003 to 2004, and at Y&R as Assistant Account Executive from 2002 to 2003. Her experience covers a wide range of industries including fashion, retail, financial services, automotive, consumer packaged goods (CPG), and non-profit organizations.
Community and Regional Involvement
Based in Franklin, Wisconsin, Julie Huenemann is committed to her local community while working in Menomonee Falls. Her involvement in the region can include participation in industry events and initiatives, reflecting her dedication to both her professional and local spheres.