Kristin Rehberg
About Kristin Rehberg
Kristin Rehberg is the Vice President of Design for Women's MKE Brands at Kohl's and Co-President at CHō CHō LLC, with extensive experience in design leadership roles across various companies.
Current Role at Kohl's
Kristin Rehberg serves as the Vice President of Design for Women's MKE brands at Kohl's since 2023. She is based in Menomonee Falls, Wisconsin. In this role, she focuses on the design and development of the women's product lines, leveraging her extensive background in the retail and fashion industry to drive innovation and align the company’s business strategy with market demands.
Previous Role at Kohl's
From 2016 to 2023, Kristin Rehberg held the position of Vice President of Design, Kids & Baby at Kohl's. For seven years, she led the design efforts for children’s and baby apparel, ensuring that the product lines met the company’s high standards and consumer expectations. Her tenure in this role solidified her reputation for fostering creativity and collaboration within the design teams in Menomonee Falls, Wisconsin.
Leadership at CHō CHō LLC
Kristin Rehberg has been serving as the Co President at CHō CHō LLC since 2014 and is based in Madison, Wisconsin. Her role involves overseeing various aspects of the company's operations, leveraging her extensive experience in premium brand management and design to drive the business forward. This position showcases her capability in managing and scaling businesses effectively.
Experience at Lands' End
From 2010 to 2014, Kristin Rehberg was the Senior Design Director for Women's at Lands' End in Madison, Wisconsin. Over the course of four years, she led the design strategy for the women’s product lines, enhancing the brand’s market appeal and aligning the designs with consumer trends. Her work contributed to refining the brand's identity and expanding its market presence.
Professional Journey and Roles
Kristin Rehberg’s professional journey includes diverse roles such as being a Consultant for Women's Design at Martin and Osa in 2010 in New York, as Divisional Vice President at Cold Water Creek in 2009, and as Vice President of Design at Oshkosh B'gosh from 2004 to 2007. Prior to these, she was the Sr. Director for Genuine Kids at Oshkosh B'gosh from 2002 to 2004 and Vice President at Gap Kids from 1992 to 2002. Her wide-ranging experience across various roles in different locations emphasizes her versatility and adaptability in the fashion industry.
Industry Expertise
Kristin Rehberg has a comprehensive background in international and premium brand experience. Her experience spans across Retail, Direct, Wholesale, and Licensing sectors. Known for her ability to create synergy among cross-functional business partners, she excels in aligning business strategy with innovation. Her proven track record in streamlining the product development process and her leadership skills in attracting, motivating, and developing talent highlight her as an influential figure in the industry.