Laura Hutchings
About Laura Hutchings
Laura Hutchings is the Sr Manager of Personalization and Customer Lead at Kohl's, with extensive experience in customer lifecycle management and marketing strategy.
Title
Laura Hutchings currently holds the position of Sr Manager, Personalization | Customer Lead at Kohl's, where she has been working since 2018.
Professional Experience at Kohl's
Laura Hutchings has extensive experience at Kohl's, where she began her career in 2004 as Divisional Administrator. Over the years, she has taken on various roles including Merchandise Analyst, Assistant Manager-Corporate Compliance, and positions in Direct Marketing Strategy and Personalization. Notably, she has held titles such as Direct Marketing Planner-Personalization, Manager-Personalization Strategy & Content, Loyalty Journey Strategy Manager | Customer Lifecycle Management, and Sr. Manager, Media & Personalization | Squad Lead.
Educational Background
Laura Hutchings earned a Bachelor of Business Administration (BBA) degree in Marketing from the University of Wisconsin-Milwaukee, where she studied from 2000 to 2004.
Key Responsibilities and Leadership
In her current role at Kohl's, Laura Hutchings is responsible for developing and managing cross-channel personalized customer contact strategies. She oversees the end-to-end development of customer segment engagement plans, which includes ideation, testing, prioritization, and execution of key yearly and seasonal strategies. Laura partners with key stakeholders to enable personalization capabilities across marketing, digital, and store experiences.
Expertise in Customer Engagement
Laura Hutchings focuses on driving engagement with specific customer segments by leveraging data and insights. Her role involves achieving financial outcomes and customer-level key performance indicators (KPIs). Laura has a proven track record of communicating learnings and return on investment (ROI) to C Suite leadership, highlighting her expertise in strategic customer engagement.