Lexy O'keefe
About Lexy O'keefe
Lexy O'Keefe is the Assistant Manager of Social Marketing and Consumer PR at Kohl's, with a background in social media marketing and a degree in Communication and Media Studies from Florida State University.
Title and Current Position
Lexy O'keefe is presently serving as the Assistant Manager, Social Marketing + Consumer PR at Kohl's. Prior to this, Lexy held the title of Senior Strategist, Social Marketing + Consumer PR at Kohl's.
Previous Experience in Social Media Marketing
Lexy O'keefe has accumulated diverse experience in social media marketing. Before her current roles at Kohl's, she worked as an Analyst in the Social Marketing + Consumer PR team for two years. Prior to Kohl's, Lexy was part of Bling Jewelry as a Social Media Marketer for nine months. Additionally, she gained practical experience during her tenure at CollegeFashionista, where she held various roles such as Social Media Intern, Marketing Intern, and Editorial Intern/Style Guru over a span of two years.
Education and Academic Background
Lexy O'keefe graduated from Florida State University with a Bachelor of Science (B.S.) in Communication and Media Studies. Her academic journey at the university lasted for four years, from 2012 to 2016.
Contributions to Social Media Strategy
Lexy has made significant contributions at Kohl's by leading the company's organic social strategy across different channels. She focuses on optimizing innovation and engagement and plays a key role in the Social Insights and Community Engagement arm, aiming to integrate social listening insights with proactive community management. Her efforts have included collaborating with Kohl's marketing and trend teams to expand the impact of social listening and developing proactive planning resources.