Lucas Lietzau
About Lucas Lietzau
Lucas Lietzau is the Team Lead for Digital Design & Production at Kohl's, with a comprehensive background in digital and multimedia design.
Company
Lucas Lietzau is currently employed at Kohl's as the Team Lead for Digital Design & Production. Kohl's, a prominent retail company based in Menomonee Falls, Wisconsin, benefits from his expertise in enhancing their digital presence and e-commerce platform. Lucas has been with Kohl’s for an extended period, consistently assuming roles of increasing responsibility within the company's digital creative team.
Title
Lucas Lietzau holds the position of Team Lead, Digital Design & Production at Kohl’s, a role he has occupied since 2020. His responsibilities include overseeing digital design projects, ensuring seamless collaboration with other departments such as marketing, user experience, IT, and business teams, and spearheading omni-channel brand initiatives to improve the e-commerce shopping experience.
Previous Roles at Kohl's
Before his current role, Lucas held several positions within Kohl's. From 2017 to 2020, he was the Digital Art Director, leading creative digital projects. Prior to that, he served as the Senior Digital Designer from 2015 to 2017 and as a Digital Designer from 2012 to 2015. His tenure at Kohl’s showcases a steady progression through the digital creative ranks, contributing significantly to the company's digital strategy and execution.
Education and Expertise
Lucas Lietzau earned a BA in Graphic Design from the University of Wisconsin-Whitewater, where he studied Art, Multimedia, and Marketing from 2000 to 2004. His comprehensive skill set includes proficiency in code development, search engine optimization, web analytics, and various multimedia capabilities such as filming, video editing, audio production, and audio editing. Additionally, his background in print, photo manipulation, and animation complements his digital design expertise.
Background
Lucas began his career in the digital field as a Production Artist at Hometown Publications from 2005 to 2007 in Germantown, WI. He then worked as a Website Manager at Preps On The Net in West Bend, WI, from 2007 to 2010. Subsequently, he served as a Digital Design Consultant at Educated Solutions Corp from 2011 to 2012. These roles provided him with a strong foundation in digital design and management, which he further developed in his consecutive roles at Kohl’s.