Lynne Ferguson
About Lynne Ferguson
Lynne Ferguson is a Customer Experience Senior Design Researcher at Kohl's, with extensive experience in user research and design across various companies.
Title
Lynne Ferguson holds the position of Customer Experience Senior Design Researcher at Kohl's. In this role, she focuses on enhancing the customer experience by using various research methodologies.
Current Role at Kohl's
Since 2012, Lynne has been serving as the Senior CX Design Researcher at Kohl's located in Menomonee Falls, Wisconsin. Her responsibilities include conducting ethnographic in-home and in-store studies, utilizing diary studies and contextual inquiries, and creating customer journey maps and personas to optimize customer experience.
Previous Experience
Lynne's past roles have included Design User Researcher positions at several companies. She worked at Matrix Communications in Torrance, California, Technicolor Experience Design Center in Burbank, California, iWerks in Chicago, Illinois, and Motorola Incorporated in Schaumburg, Illinois. Her focus during these roles was on user research and design, where she employed various methodologies to gather user insights and improve product designs.
Education and Expertise
Lynne holds a Master's degree in Communications Design from the Illinois Institute of Technology, where she studied from 1997 to 1999. She also earned a BFA in Graphic/Packaging Design from the Art Center College of Design, completing the program from 1977 to 1980. Her educational background has equipped her with a strong foundation in design and research methodologies.
Research Methodologies and Techniques
Lynne employs a variety of research methodologies to enhance customer experience. These include conducting diary studies, contextual inquiries, participatory design sessions, and card sorts. She creates customer journey maps and personas and conducts usability studies to evaluate and improve product designs. Her work aims to gather comprehensive user insights that inform and optimize design processes.