Mari Lang
About Mari Lang
Mari Lang is the Programmatic Social Media Lead at Kohl's, overseeing digital campaigns and collaborating with major social media platforms.
Current Role at Kohl's
Mari Lang is the Programmatic Social Media Lead at Kohl's, where she has been working since 2020. Her role involves leading efforts to enhance Kohl's digital presence, particularly through Pinterest Search and Shopping accounts. She collaborates with major social media platforms such as Meta, TikTok, and Snapchat to optimize campaign strategies and ensure that the company's key performance indicators are met. Additionally, she manages and allocates media budgets while providing comprehensive campaign reports and real-time performance monitoring.
Professional Experience at Concentrix
Before joining Kohl's, Mari Lang worked at Concentrix for six years. She served as a Marketing Consultant from 2014 to 2015, before being promoted to Senior Digital Analyst II, a position she held from 2015 to 2020. In her roles at Concentrix, she contributed to various marketing and digital analysis initiatives, which paved the way for her current expertise in programmatic social media strategies.
Brown & Jones Reporting Billing Manager
Mari Lang worked as a Billing Manager at Brown & Jones Reporting, Inc. from 2007 to 2014. During her seven-year tenure, she managed billing processes and handled various financial responsibilities for the company. Her role was crucial in ensuring accurate financial reporting and efficient billing operations.
Retail Experience at Bath & Body Works
From 2005 to 2007, Mari Lang held the position of Master Sales Associate at Bath & Body Works. She worked in both the Oshkosh Wisconsin Area and Milwaukee Wisconsin Area. Her experience in retail sales provided her with valuable customer service and sales skills, which have been beneficial in her subsequent roles in marketing and social media.
Education at University of Wisconsin-Oshkosh
Mari Lang studied Speech and Interpersonal Communications at the University of Wisconsin-Oshkosh, where she earned a Bachelor of Arts (BA) degree. She attended the university from 2001 to 2006. The knowledge and skills she acquired during her studies have been instrumental in her career, particularly in roles that involve communication, marketing, and digital media strategies.