Megan Butler
About Megan Butler
Megan Butler is the Senior Manager of Media - Digital Growth at Kohl's, with extensive experience in media strategy and digital growth.
Current Position at Kohl's
Megan Butler currently holds the position of Senior Manager, Media - Digital Growth at Kohl's. She began this role in 2023. In her capacity as Senior Manager, she focuses on enhancing the online presence and customer engagement for the company. This involves implementing and overseeing digital growth strategies that align with the company's objectives.
Previous Role at Kohl's
Before her current role, Megan Butler was the Senior Manager, Media Strategy at Kohl's. She served in this position from 2017 to 2023, working for a total of 6 years in Menomonee Falls, Wisconsin. Her responsibilities included strategic media planning and buying to optimize marketing campaigns. Prior to this, she held a similar role from 2020 to 2023, concentrating on media strategy.
Earlier Career Experience
Prior to her tenure at Kohl's, Megan Butler accumulated significant experience in the media and marketing sectors. She worked as an Account Coordinator for GMR Marketing in 2008 for 11 months. Earlier, she was a Junior Media Associate at Marshall & Ilsley Corporation (now BMO Harris Bank) for 4 years from 2004 to 2008. In these roles, she developed a foundation in media management and strategy.
Educational Background
Megan Butler earned her Bachelor of Business Administration (BBA) in Marketing and Finance from the University of Wisconsin-Milwaukee. Her education helped lay the groundwork for her proficiency in media strategy and digital growth. This formal training has been essential in shaping her career in the media and marketing fields.
Expertise in Digital Growth Strategies
Megan Butler has specialized expertise in digital growth strategies. She concentrates on enhancing online presence and customer engagement through various innovative approaches. Her skills include effective cross-functional leadership, enabling collaboration across different departments to achieve collective marketing objectives. She also has a strong background in paid media strategy, focusing on planning and buying to optimize marketing campaigns.