Michael Blank
About Michael Blank
Michael Blank is a Digital Analytics & Optimization Analyst at Kohl's and Blue Acorn iCi, with a background in digital marketing and strategic planning.
Title
Michael Blank holds the position of Digital Analytics & Optimization Analyst. In this role, he is responsible for conducting thorough analysis to optimize digital campaigns and improve user engagement.
Current Positions
Michael Blank is currently working at Blue Acorn iCi as an Optimization Analyst. He is also employed at Kohl's in Menomonee Falls, WI, where he holds the role of Digital Analytics & Optimization Analyst since 2018.
Previous Experience at Kalmbach Publishing
Before his current roles, Michael Blank worked at Kalmbach Publishing Co. from 2013 to 2018 in various positions. He started as a Digital Media and Marketing Coordinator in Waukesha, WI, moved on to become a Digital Marketing Specialist, and later took on the role of Digital Marketing Specialist - Circulation.
Early Career Roles
Michael Blank's earlier career includes positions such as Marketing Communications Specialist at Insty-Prints in Eau Claire, WI from 2012 to 2013. He had an internship as a Wood Recycling Project Coordinator at Menards and worked as a WECC Program Representative at Wisconsin Energy Conservation Corporation in Madison, WI.
Education and Academic Background
Michael Blank completed his Bachelor of Business Administration (BBA) with a focus on Marketing, Management, PR, and Advertising at the University of Wisconsin-Eau Claire, graduating in 2011. His academic background laid the foundation for his career in digital marketing and analytics.
Skills and Specializations
Michael Blank specializes in developing and implementing digital testing strategies to boost customer engagement through site and email innovations. He has a proven track record of quickly learning new software and technology and is adept at using data-driven solutions for strategic planning.