Molly Verette
About Molly Verette
Molly Verette is the Director of Public Relations, Social Media & Influencer Content Marketing at Kohl's, known for her significant contributions to brand strategy and online engagement.
Company
Molly Verette currently works at Kohl's as the Director of Public Relations, Social Media & Influencer Content Marketing. She has been in this role since 2021, operating out of New York, New York, United States. Verette's extensive experience with Kohl's includes previous positions as Senior Manager of Social Marketing & Consumer Brand Public Relations from 2017 to 2021 and Senior Public Relations Manager, Consumer Brands from 2013 to 2017.
Title
As the Director of Public Relations, Social Media & Influencer Content Marketing at Kohl's, Molly Verette oversees crucial aspects of the brand's public image and digital engagement. This role encompasses a range of responsibilities, from developing strategic PR initiatives to managing influencer collaborations and social media content.
Education and Expertise
Molly Verette holds a Bachelor of Arts degree in Communication/Public Relations with a minor in Organizational Leadership Supervision from Purdue University. Her education grounds her in both theoretical and practical aspects of communication and leadership, essential for her roles in public relations and marketing.
Professional Background
Molly Verette possesses a rich professional background, having held several significant roles in public relations and marketing. Before her current position, she was the Senior Manager of Social Marketing & Consumer Brand Public Relations and Senior Public Relations Manager, Consumer Brands at Kohl's. Earlier in her career, she served as Marketing & Public Relations Manager at the Milwaukee Ballet Company and as Athletic Promotions Manager at Purdue University.
Achievements
Molly Verette has led several impactful initiatives, including spearheading the first social edit page on kohls.com which boosted online conversions by 140% in 2022. She launched over 20 brands for Kohl’s, including prominent collaborations with Sephora and Simply Vera Vera Wang. Additionally, she developed Kohl’s inaugural influencer strategy, significantly doubling engagement rates through collaborations with over 100 creators. She also established a centralized press showroom in New York, generating over 60 billion media impressions annually.