Morgan Baker
About Morgan Baker
Morgan Baker is the Senior Social Marketing & Public Relations Coordinator at Kohl's, with a diverse background in digital marketing, social media, and public relations.
Current Title and Role at Kohl's
Morgan Baker currently serves as the Senior Social Marketing & Public Relations Coordinator at Kohl's. Since taking on the role in 2022, she has been instrumental in expanding the company's presence in the growing AR/VR space, aligning social media strategies with evolving digital trends, and reinforcing public relations initiatives. Her role entails overseeing social media campaigns, public relations efforts, and engaging with the digital community to enhance brand visibility.
Previous Roles at Haworth Marketing + Media
Before her current position, Morgan worked at Haworth Marketing + Media in Minneapolis, Minnesota. She held the position of Planner, Paid Social Media Investment from 2021 to 2022, where she specialized in planning and executing paid social media campaigns for various clients. Prior to that, she was an Analyst, Paid Social Media Investment for a brief period in 2021, focusing on data analysis and performance metrics to optimize social media investments.
Educational Background
Morgan Baker holds a Bachelor's Degree in Strategic Communications from the UW-Madison School of Journalism and Mass Communication, where she studied from 2015 to 2019. Additionally, she earned a Bachelor of Arts in Marketing, Public Relations, Journalism, and Related Programs from the University of Wisconsin-Madison during the same period. Her educational background is supported by focused coursework in digital marketing, social media/influencer strategy, and public relations.
Prior Experience at Kohl's
Morgan has held multiple roles at Kohl's prior to her current position. From 2020 to 2021, she was the Digital Marketing Coordinator for Email Planning & Activation. Earlier, she served as the Category Marketing Strategy Coordinator for Footwear from 2019 to 2020 at the company's Menomonee Falls, Wisconsin location. Both roles allowed her to hone her skills in digital marketing strategies and category-specific marketing.
Initial Career Steps and Internships
Morgan's career began with various internships and roles that built her foundation in marketing and public relations. She interned at ESPN as a Marketing Intern in 2017 and at Kohl's as a Social Marketing Intern in 2018. Additionally, she worked with many organizations during her university years, including being a Vice President of Membership at CHAARG LLC and a Digital Director for The Association for Women in Communications - Seattle Chapter.