Mridula Goel
About Mridula Goel
Mridula Goel is a Senior Marketing Analyst at Kohl's, specializing in optimizing marketing performance through promotions, e-commerce, and partnership analytics.
Company
Mridula Goel is currently employed at Kohl's as a Senior Marketing Analyst. She has been with the company since 2022 and is based in Chicago, Illinois. Her role involves optimizing marketing performance through various analytical approaches.
Title
Mridula Goel holds the position of Senior Marketing Analyst at Kohl's. Her expertise includes optimizing marketing performance through promotions, e-commerce, and partnership analytics.
Previous Positions
Before joining Kohl's, Mridula Goel worked at Nielsen as a Senior Modeling Analyst specializing in Marketing ROI from 2021 to 2022 in Chicago. She also held several short-term roles in 2020, including Product Consultant at cFive Solutions and Product Marketing Manager at TWO12, both in Austin, Texas. Additionally, she undertook MBA+ Projects with SAP, Ripple, and Dell between 2019 and 2020, gaining experience in various locations such as Houston, the San Francisco Bay Area, and Austin.
Education and Expertise
Mridula Goel studied at Texas McCombs School of Business, earning a Master of Business Administration (MBA) from 2019 to 2021. She also holds a Bachelor of Technology in Chemical Technology from Harcourt Butler Technological Institute, completed in 2015. Her specialization includes optimizing marketing performance through promotions, e-commerce, and partnership analytics.
Career in Business Analytics
Mridula Goel has an extensive background in business analytics and credit risk management, having served in various roles at EXL Service in Gurgaon, India, from 2015 to 2019. She progressed from Business Analyst to Assistant Manager, gaining considerable experience in business analytics and credit risk management during her tenure.
Innovative Marketing Solutions
Mridula Goel has led significant initiatives in her career, including the implementation of a Multi Touch Attribution solution for planning a media budget exceeding $350 million. Her role in these projects highlights her ability to leverage data-driven insights to optimize marketing strategies.