Nate Koch
About Nate Koch
Nate Koch is the Senior Manager of Brand Strategy at Kohl's, with extensive experience in social marketing and brand PR. He has played a pivotal role in redefining Kohl's brand identity and enhancing its DEI, philanthropy, and sustainability initiatives.
Title and Current Role
Nate Koch holds the title of Senior Manager, Brand Strategy at Kohl's. He has been in this position since 2023, where he is responsible for overseeing the strategic direction of the brand. His work involves collaborating with creative agencies and contributing to the company's brand positioning and identity.
Professional Experience at Kohl's
Nate Koch has a long-standing association with Kohl's, where he has held various positions since 2011. Starting as a Digital Media Coordinator, he then progressed to Social Marketing Coordinator, Assistant Manager, Social Marketing, Manager, Social Marketing, and Senior Manager of Social Marketing, Influencer & Brand PR. His tenure at Kohl's highlights a deepening involvement in social marketing, brand strategy, and public relations.
Previous Roles at Cramer Krasselt
Before joining Kohl's, Nate Koch worked at Cramer Krasselt from 2006 to 2011. His roles included Assistant Planner/Buyer, Media Planner/Buyer, and Senior Media Planner/Buyer. During this period, he developed experience in media planning and buying, which provided a foundation for his later roles in brand strategy and marketing.
Education and Academic Background
Nate Koch attended the University of Wisconsin-Madison, where he studied Journalism & Mass Communication with an emphasis in Strategic Communications. He graduated with a BA in 2006. His academic background laid the groundwork for his career in media and brand strategy.
Key Contributions and Initiatives
Nate Koch has been instrumental in several key initiatives at Kohl's. He played a leading role in the 2023 relaunch of Kohl's brand positioning and identity. He also launched the LGBTQIA+ Business Resource Group in 2016, which has grown significantly. Additionally, Nate has been actively involved in repositioning Kohl's strategic approach to DEI, philanthropy, and sustainability, and participates in a cross-functional DEI task force.