Penelope Smiley
About Penelope Smiley
Penelope Smiley is the Director of Brand Positioning at Kohl's Department Stores, with extensive experience in brand marketing and consumer insights.
Current Role at Kohl's
Penelope Smiley holds the position of Director of Brand Positioning at Kohl's Department Stores. Since 2017, she has been the driving force behind Kohl's brand stewardship and campaign development. Her role includes overseeing strategic partnership campaigns, such as the notable Sephora at Kohl's collaboration. Additionally, she is responsible for developing the brand positioning and management capabilities within Kohl's Proprietary Brand portfolio.
Previous Roles at Kohl's
Before her current position, Penelope Smiley was the Director of Category & Brand Marketing at Kohl's Department Stores from 2015 to 2017. In this role, she was integral to the growth and development of various category and brand marketing strategies within the company.
Experience at Target
Penelope Smiley has significant experience working at Target. Her tenure included roles such as Senior Group Manager, Brand Marketing from 2013 to 2015, and Senior Manager, Category Marketing from 2012 to 2013 in the Greater Minneapolis-St. Paul Area. Additionally, she served as Senior Manager, Guest Insights from 2008 to 2012, where she focused on developing annual customer insights and strategies for categories like Beauty, Grocery, and Health.
Early Career Experience
Penelope Smiley's early career includes roles at PepsiCo as part of the Consumer Insights & Strategy team from 2006 to 2008 and at ACNielsen as Associate Director of Modeling & Analytics from 2000 to 2006. She began her professional journey at Target as a Senior Business Analyst from 1997 to 1999.
Educational Background
Penelope Smiley is an alumna of The University of Chicago Booth School of Business, where she earned an MBA with a focus on Strategy. She also graduated from the University of Wisconsin-Madison with a BBA in Marketing & Finance.