Rachel Ziemer
About Rachel Ziemer
Rachel Ziemer is a Performance Media Manager at Kohl's, specializing in Affiliate & Gift Cards, with extensive experience in digital marketing and customer retention strategies.
Title and Current Role
Rachel Ziemer holds the position of Performance Media Manager for Affiliate & Gift Cards at Kohl's. She has been in this role since 2018. Her responsibilities include managing affiliate marketing strategies and overseeing the gift card program. In addition to this role, Rachel also works as a Digital Marketing Planner at Kohl's Department Stores, a position she has held since 2014. She is based in the Greater Milwaukee Area.
Career Background
Rachel Ziemer began her career as an Internet Marketing Intern at Mason Companies Inc, where she worked from 2009 to 2010. She then transitioned to Kohl's Department Stores, holding various roles including eCommerce Marketing Analyst from 2010 to 2012 and Affiliate Marketing Analyst from 2011 to 2014. Her long-term association with Kohl's highlights her deep expertise and growth within the company and the digital marketing domain.
Education and Expertise
Rachel studied at the University of Wisconsin-Eau Claire, where she earned a BA in Marketing and a degree in Business from 2006 to 2010. Her academic background laid a solid foundation for her career in digital marketing and affiliate programs. Throughout her career, Rachel has developed industry-leading capabilities in both first-party and third-party affiliate program targeting.
Innovations in Digital Marketing
Throughout her tenure at Kohl's, Rachel Ziemer has focused on innovative customer retention tactics to drive digital growth, particularly in the post-pandemic shopping landscape. She has also introduced new shopping options in the gift card space, tailored to evolving customer habits. Her efforts have contributed to maintaining and growing Kohl's digital presence and customer engagement.