Rebecca Carpenter
About Rebecca Carpenter
Rebecca Carpenter is the Senior Manager of Audience Media Strategy at Kohl's, with extensive experience in media strategy, programmatic digital activations, and business planning.
Current Position at Kohl's
Rebecca Carpenter currently serves as the Senior Manager of Audience Media Strategy at Kohl's. Since beginning her tenure in 2019, she has been based in Chicago, Illinois. In her role, she is responsible for developing and implementing audience-centric media strategies. Her work involves leveraging data analytics to optimize media investments and drive customer engagement.
Previous Experience at Starcom
Before joining Kohl's, Rebecca Carpenter worked at Starcom as a Strategy Director and Vice President from 2011 to 2019. During her 8-year tenure in Chicago, Illinois, she played a crucial role in shaping media strategies and directing comprehensive programs to meet clients' business objectives. Her responsibilities included overseeing media planning, buying, and evaluations on both global and local scales.
Early Career Development
Rebecca's career began with a position at Children's Hospital of Wisconsin, where she served as a Finance Intern from 2004 to 2007. She then transitioned to Zimmerman and Associates as a Marketing Associate for a year before moving to Batteries Plus Bulbs, where she worked from 2008 to 2011 as a Media Planner/Buyer. These roles helped her develop a strong foundation in marketing, media planning, and buying.
Educational Background
Rebecca Carpenter holds a BBA in Marketing from the University of Wisconsin-Milwaukee, where she studied from 2003 to 2007. Her academic background provided her with essential knowledge and skills in marketing principles, consumer behavior, and business strategies. This educational foundation has significantly contributed to her successful career in media strategy and planning.
Skills and Expertise
Rebecca Carpenter has developed significant expertise in managing and contracting traditional paid media across national and local levels. She possesses considerable experience in programmatic digital activations and integrating analytics into media strategies. Her skills also encompass consumer segmentation, creative optimization, and new business planning. These capabilities make her a versatile and effective media strategist.