Ryan J. Birkholz
About Ryan J. Birkholz
Ryan J. Birkholz is a Senior Digital Analytics and Optimization Analyst at Kohl's, with a background in marketing research and business intelligence.
Title
Ryan J. Birkholz serves as the Senior Digital Analytics and Optimization Analyst at Kohl's, where he has been working since March 2015. His role involves developing scalable personalization models that enhance marketing efforts through targeted messaging.
Company
Kohl's is the current employer of Ryan J. Birkholz, where he has held the position of Senior Digital Analytics and Optimization Analyst since 2015. Kohl's is located in Menomonee Falls, Wisconsin, United States.
Education and Expertise
Ryan J. Birkholz achieved a Master of Science (MS) in Sociology with a focus on Quantitative Comparative International Sociology from the University of Utah, where he studied from 2009 to 2012. He also holds a Bachelor of Science (BS) in Sociology from Oklahoma State University, completed between 2005 and 2008.
Professional Background
Before his current role at Kohl's, Ryan J. Birkholz held several positions. He worked as a Marketing Research Analyst at Lavelle Industries in 2013 for 5 months, and as a Marketing/Business Intelligence Analyst at ABC Supply from 2013 to 2015. Additionally, he served as a Statistical Consultant at Racine Railroad Products, Inc. and a Senior Modeling Analyst at DevFactory. His earlier roles include being a Graduate Researcher & Instructor at the University of Utah, an Administrative Operations Assistant at Murray State University, a Dietary Aid at Grace Living Center, and an Administrative Intern at Legal Aid Services of Oklahoma.
Key Responsibilities at Kohl's
In his role at Kohl's, Ryan J. Birkholz is focused on enhancing customer intelligence insights by analyzing customer responses to targeted communications. He develops scalable personalization models aimed at delivering tailored messages to customers through the most effective channels.