Sarah Roman
About Sarah Roman
Sarah Roman is the Manager of Digital Testing & Optimization at Kohl's, with a background in content strategy and digital merchandise editing.
Current Role at Kohl's
Sarah Roman is currently serving as the Manager of Digital Testing & Optimization at Kohl's. She has held this position since 2020. In her role, she is responsible for overseeing digital testing initiatives and optimizing website performance. Sarah advocates for customer-centric approaches and champions data-driven strategies to enhance online user experiences and increase conversion rates.
Career Progression at Kohl's
Sarah Roman has a comprehensive career history at Kohl's, starting as a Web Merchandise Writer in 2012. She progressed through various roles including Digital Merchandise Editor (2014-2016), Digital Item Production Team Lead (2016-2017), Sr. Content Strategy Analyst (2017-2019), and Sr. Analyst in Digital Testing & Optimization (2019-2020). Her consistent growth within the company reflects her expertise and commitment to digital optimization and strategy.
Previous Experience
Before joining Kohl's, Sarah Roman worked at 360 Direct as a Marketing Content Writer/Editor from 2008 to 2012. During her tenure in the Greater Milwaukee Area, she focused on creating and editing marketing content. This foundational experience in content writing and editing provided her with the essential skills that have supported her subsequent roles at Kohl’s.
Educational Background
Sarah Roman attended the University of Wisconsin-Madison, where she earned a Bachelor of Arts in English. She studied there from 2007 to 2011. Her education in English has been instrumental in her roles involving content writing, strategy, and digital optimization.
Expertise and Professional Focus
Sarah Roman possesses significant expertise in digital testing and optimization gained through years of experience at Kohl’s. Since 2019, she has been deeply involved in this domain, progressing from a Senior Analyst to her current managerial position. She applies her passion for research and lateral thinking to implement data-driven strategies that enhance customer experiences on digital platforms.